The 3 Main Benefits of using a CRM System

It’s a well-known fact that businesses that know, understand and communicate with their customers are more successful. A well-used customer relationship management system (CRM) can help you to track and manage all your customer data and communication, when used effectively your CRM should be able to aid you in communicating with your customers.

You may be wondering “what is a CRM system?”

A CRM system helps to manage customer data (contact details, lead status, customer activity, etc..). They are designed to support your sales, marketing and customer service processes.

So, why should you be using a CRM? Below I have outlined three of the main benefits:

It allows you to organise all contact data 

A CRM allows you to store all relevant information in one easily accessible, secure and visible place. This not only makes it easier to find the information you may need, but it is also easy to update when necessary without the need for pesky spreadsheets that you may lose track of.

Automation options for simple admin tasks

CRM systems can be used to automate unavoidable but monotonous, manual administrative tasks such as logging customer interactions, setting up personalised email sequences and data entry, by using automation you can save time and become more efficient, focussing on the tasks most important to you and your business. 

Access to easy to digest customer reports

When using your CRM system effectively it is straightforward to generate detailed customer reports.  These reports can be used to form a better understanding of your customers, their behaviour and enable you to plan your communication to them effectively, taking a more proactive and targeted approach based on the evidence your reports have provided. Following this approach should enable you to save time. 

If the key benefits mentioned above have motivated you to implement a new CRM system or update your current one, I can help you manage this process to save you time! I work with clients using a variety of CRM systems, such as Hubspot and Mailchimp, I can work alongside you to ensure you choose and implement the right tool for you and your business. 

If you would like to learn more about how outsourcing your CRM management call Busy Lives! 07565 722 031.

Alternatively, you can drop me a message on LinkedIn / Messenger on Facebook or email: karen@busylivesnottingham.co.uk to discuss your requirements!