Nowadays, instant communication with your clients and prospects through email is expected, while sending them handwritten post is unheard of in most industries. Even though technology may have transformed the way we communicate, receiving a handwritten post still excites many of us!
Sending handwritten post can be a great way for your businesses to stand out and be listened to by your customers. As inboxes and social media feeds are getting fuller by the day, post is way more likely to be opened and read than any email. It’s also a good way to show you care.
What works well being sent in the post with a handwritten envelope?
- Cards – Thank-you cards, Christmas Cards, Just to Say Cards
- Handwritten business letters
- Invoices & quotes
- Lumpy mail – promotional mail that you want to get opened
- Newsletters, brochures
Why don’t organisations send handwritten post?
- The time it takes
- The perceived costs
- The organisation needed prior to the task
- Not everyone has neat handwriting
I can squash all these concerns by managing your handwritten post.
Recently I wrote the envelopes and posted 100 cards for a client, they were thrilled with the time and effort I saved them which allowed them to focus on the business’s core function. Many of their clients and prospects also commented on how lovely it was to receive something so personal in the post.
Last Christmas, I also did something similar for clients to ensure their Seasons Greetings were sent on time ahead of the Christmas rush helping them to build on their client relationship skills during the pandemic.
The year before that, I handwrite 120 A4 letters for a business to introduce themselves as a new service provider that would assist their staffs wellbeing in large companies. A printed brochure was also enclosed providing more detail.
Are you ready to send information through the post and get it opened? Take a look at the post you receive over the next week and see how much is actually handwritten.
Why you should send handwritten post
It’s a great way to build relationships, the perceived time constraint of handwritten post can also be an advantage. By sending your clients or prospects a handwritten birthday card, thank you letter, Christmas card or invitation they will recognise you have dedicated time to contact them.
It can improve brand recall and resonance. Handwritten post is personal, unlike digital communication such as emails, it can be 100% personalised. Post is a fantastic tool for standing out amongst your competition as it is likely to resonate with the receiver in a way an email cannot.
There is less distraction when opening post than on screen, your customers are less likely to switch off and have their attention grabbed by something else. People often dedicate time to opening and reading their post, that they do not routinely do for online communications.
Next Steps
So, what next? I would love to have a chat with you to see how Busy Lives! Nottingham can help your business with either remote support or we can visit your premises. Can I help you plan your next mail campaign?
Let me help you gain precious time back. Ring Busy Lives! 07565 722 031. Drop me a message on LinkedIn / Messenger on Facebook or email: karen@busylivesnottingham.co.uk
